Marketo’s artificial intelligence and machine learning features are already helping marketers automate tasks, personalize customer experiences, and improve campaign performance.

These features are primarily activated through Dynamic Chat, which helps make these AI and ML features user-friendly and intuitive to get started with.

Here’s why you should try these features out:

• Personalize customer experiences: Marketo segments customers based on their behavior and demographics to deliver targeted content and offers. This can help you improve customer engagement and conversion rates.
• Generate creative content: Marketo can automatically generate on-brand blog posts, social media posts, and email campaigns. This can save you a lot of time and effort and make it possible to create multiple variations of different content pieces for personalization and A/B testing.
• Gain insights from data: New AI-driven features can help you analyze large amounts of data and identify trends and patterns. This can provide valuable insights into customer behavior and campaign performance.

Imagine, for a minute, that you’re creating a campaign to re-engage customers. With Marketo’s Automated Personalization feature, you can make sure that each customer receives information about the products most likely to interest them. Because this is done through machine learning, it’s based on what types of products or content each customer has previously shown interest in—and it makes it easy for you to personalize for all of your customers.

These are the kinds of features where AI really shines in helping marketers. We’ve always wanted to improve the customer experience by showing them the products and content they want to see when they want to see it. But we were limited in the number of personalized segments we could create for each campaign—at some point, we had to group customers into segments that were best fits. With AI and ML, we have the power to create segments of one, with individualized content for each customer.

In the future, we can expect to see Marketo’s AI and ML features become even more sophisticated and powerful. Adobe is investing heavily in these technologies, and we can’t wait to see what comes next.

Generative AI

Generate plenty of high-quality marketing copy and images assisted by AI in very little time and with very little effort.

How It Works: Enter a prompt to generate your ideal image or to create and modify marketing copy directly within the editor.

Why Try This Feature: You’re able to ensure that content matches specific brand guidelines, has a consistent tone of voice and style, and is personalized for your contacts’ preferences.

Audience Generation in Adobe Real-Time CDP

Discover hidden, high-value audiences, create new audiences, and select activation to maximize the value of profile data.

How It Works: Use GenAI to convert natural language prompts into actionable segments for activation.

Why Try This Feature: AI-assisted audience discovery, ideation, and creation with natural language prompts for quicker identification and activation of high-value profiles.

Dynamic Experience Optimization with Automated Personalization

Automated Personalization gives insights about which messaging works for which visitors, across which segments, devices, and times.

How It Works: Marketo uses machine learning to automatically display products or content that’s most likely to interest each customer based on their previous activity and other algorithms.

Why Try This Feature: Serve the most tailored experience to each user, making it more likely that your customers will engage and continue through the sales funnel.

Customer Journey Analytics

The AI assistant in Customer Journey is a guide to answer quick questions about your customer data, identify key trends and important events, and provide insights.

How It Works: Enter a prompt to ask simple questions about your data and Marketo’s AI will analyze your data and respond. Intelligent captions provide high-level takeaways into your customer data.

Why Try This Feature: These AI features make it easy to get quick insights into your customer data and identify narratives that help share insights with other users.

Interested in learning how artificial intelligence is shaping the future of marketing automation in general? Download our Mastering Marketing Automation with Artificial Intelligence eGuide.