Category: Marketing

If you’re reading this blog post, you might be thinking of how to optimize (or start) your nurture strategy. You are certainly not alone! One of the biggest benefits of marketing automation is the ability to deliver the right content to the right contacts, at the right time. Nurturing leads, … Read More

 

This may seem obvious when you read it out loud:

Buyers only engage with content relevant to them!

So as marketers, we should be pushing the envelope on all fronts to give our target audiences exactly what they want; a Preference Center is the way to meet their expectations.

But what other benefits … Read More

Running a 501(c) (3) non-profit organization is certainly not easy: multiple stakeholders (executive, board members, donors, recipients), constant oversight of resource allocation, and a never-ending battle to prove your worth to the public. History teaches us what criticisms are flung at you … Read More

Has your company decided it’s time for people to go back to the office? What does that look like? Desks further apart? Briefer in-person meetings? Alternating work schedules with a co-worker to limit capacity in the office?  Depending on your state, even gyms are beginning to open!

With so many companies … Read More

Do you know what technology you have in your tech stack? Likely, you have more than you think you do!
 

Hear from our Founder and CEO, Carly Schrager, on why a MarTech stack evaluation should be … Read More

Have you nailed down your attribution reporting model?
 

Hear from our Founder and CEO, Carly Schrager, on the importance of attribution reporting and how you can get started today!

Download … Read More