Have you ever received an email from a company like PayPal asking you to click through to a URL. The email looks like it’s from PayPal, sounds like it’s from PayPal, and even has a PayPal-esque sender—but BAM! you’ve been … Read More
In the fast-paced world of customer service software, Salesforce stands out by consistently adding better and new features. These updates allow Salesforce to offer a more personalized experience to its users. In this article we will … Read More
Artificial Intelligence is making great strides in marketing automation, but there are certain campaigns in which AI is more helpful than others. When deciding how and when to start using AI and machine learning in … Read More
Marketo’s artificial intelligence and machine learning features are already helping marketers automate tasks, personalize customer experiences, and improve campaign performance.
These features are primarily activated through Dynamic Chat, which helps make these AI and ML features … Read More
While AI features offer many benefits for marketers, it’s important to be aware of the potential risks associated with their use. Here’s what to watch out for:
Lack of Personalization: AI-generated content may not always capture the individuality and personal touch … Read More