Eloqua,Marketo,Hubspot Certified Partner 1-855-MKTG-DOC
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While having fun with our clients and or work is at the heart of every DR consultant, the core of the business is the sharp advisory ability we bring to your business. Saying we produce results is one thing, how about we show you. Below are just a few of the impressive accomplishments we have guided our clients to achieve.

Enhanced Reporting Capabilities
Through the compilation of marketing and CRM data in a BI tool, strategized and built closed loop campaign reporting that drove budgetary decisions and ongoing campaign optimization.
Performed analysis to determine which attributes are most indicative of customer conversion. Created multiple nurture tracks based on a prospect’s propensity to convert. Different message frequency and content were provided to those most likely to convert than those less likely to convert.
Implemented and analyzed a control group against ALL marketing communications as one element of proof of marketing’s value to the organization.
Provided framework to create naming conventions that meet the need for efficient business processes, search and ease of report creation.

Revenue Impacting
Incremental revenue for a single business unit directionally increased by $350k (quarter over quarter).
Year-over-year closed/won leads for a single business unit increased by 12%.

Integrations
Created a robust data ecosystem integrating marketing automation tool with CRM, Market Data, Billing Data and the data warehouse which provided marketers with access to a vast amount of data that enhanced targeting and personalization capabilities.
Refreshes customer data daily updated installment dates allowing company to send welcome notifications with all details of the installation appointment prior to install date thus improving successful appointment delivery.
Setup process to allow sales reps to add leads and contacts to marketing’s nurture programs to include personalized online and offline communications.

Enhanced targeting and personalization
Inbound call volume increased 170% in 2015 over 2014.
Setup system processing to leverage an account based predictive model that ranks website visitors in terms of their likelihood to convert to a customer. The process allows various email/telesales marketing initiatives to target those prospects that are most likely to convert.
Built a process to provide email notifications to telecommunication customers to notify them when nearing or exceeding their data limits, providing guidance on what to do.

Process Efficiency
Created 81 template audience segments to be used by various business units to target their desired audience.
Due to thorough system configuration planning, a last minute Eloqua ROI request was compiled and presented in less than a week blowing away the executive’s expectations of marketing’s capability to produce such reports.
Designed and executed internal communication structure including event management, facilities and HR updates to employees.
Prescribe solution for managing client’s custom business processes for all types of marketing automation users to facilitate efficient onboarding and reliable quality control of customer facing assets.

Other Awesome Accomplishments
Integrated ecosystem provided access to data which drove new and incremental marketing initiatives, shown in the 26% increase in active campaigns and additional 3 million delivered emails in Q4 2015 vs Q3 2015.
Re-brands – developed strategy and plan to implement multiple company rebrands including creation of all responsive emails and landing pages, coordination with launch of new website URLs, programs and campaigns.
Created a process to send surveys following sales calls to gauge success of the call and interest in purchase and integrate responses back to CRM for Sales follow-up.
In the absence of an integration, designed and implemented a process to pass key marketing data to Sales team on a daily basis.
Updated tracking codes on over 100 landing pages in 3 days for a client in need.