Ready to start passing more qualified leads off to sales?
Ready to step up or refine your lead scoring process?
No matter where you are on your journey to effective lead scoring, we can all agree that a well-oiled and continually examined lead scoring program is critical to optimal lead management. Stop searching for a needle in a haystack. Optimize a lead scoring program and help those HOT leads get noticed more efficiently.
We will touch quickly on demographic, behavioral, implicit and explicit scoring to consider before diving in to build an automated lead scoring process from the start. We’ll even touch on 2.0 considerations for maximizing your program after the initial launch or for those working with a scoring program already in place. If building or refining your lead scoring program is on the horizon for 2018, this is a can’t-miss course.