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Outbound email marketing remains a tried-and-true, inexpensive method to get eyes on your brand. And with a marketing automation platform, it’s easier than ever to build, deploy, and analyze the email communication medium. What should you consider to improve your email marketing goals? It’s the little details that count!
1. Use … Read More

Getting ready to start your path of attribution reporting? No matter your experience with attribution reporting, there are a few common roadblocks that you could face along the way. By making a plan to avoid them, you can make your path more efficient—and less stressful!
1. Agreement on definitions and logic
One … Read More

Have you inherited a marketing automation platform? It’s a challenge in itself to birth a MAP at an organization—by that, we mean being the first to implement a MAP at a company—however, it’s a whole other challenge to inherit a MAP from the previous owner at your company. Helping clients … Read More

We all have our New Year resolutions. If you go to a gym at the beginning of January, you’ll see how many people have vowed to exercise! As with diet and exercise, your marketing automation New Year resolutions shouldn’t just be a January fad.

Now that we’re settling into the new … Read More

If you didn’t use your holiday time to plan for the next 12 months, it’s not too late to create your marketing automation strategy resolutions for 2022!

Planning your marketing automation strategy can seem overwhelming at first glance, but if you dedicate the time to enhance your usage of your marketing … Read More

Are you ready for 2021? Yup, so are we! But use what time you have left this year to plan for marketing success ahead – here’s what you need to get started.

Strategy:  Map out your top priorities for the new year. If … Read More