Blog

What’s an Internet Cookie?
Internet cookies are used by web sites to remember visitors and support a more personalized web site experience (among other things). When using marketing automation platforms (MAPs) like Eloqua or Marketo, for example, tracking scripts are added to your web site to enable the MAP to track … Read More

Maybe you didn’t follow our guidance in Ideas for Summer Wins – now Labor Day has passed, the beach trips are over…and you have goals to achieve in the 4 short months before 2019 is over!  Don’t panic – we got you!  The year is not a loss – … Read More

Do you remember? The process needed when identifying, implementing, and then ramping up a marketing automation platform is a huge undertaking by itself.  But setting up your system is not enough; once you have the platform, you need your team to … Read More

Inheriting a Marketing Automation Platform (MAP)
Have you inherited a MAP?   It is a challenge in-itself to birth a MAP at an organization – by that, we mean be the first to implement MA at a company. However, it is another challenge … Read More

Summertime and the livin’ is easy… so use the time to get some big wins while others are out on vacation!  Below are some ideas to take advantage of the nice weather, quieter office but still show the bosses … Read More

Carly Schrager, CEO of Definitive Results, explains how your team can work in the cloud…
While the concept is far from new, the virtual workplace IS growing increasingly more widespread. I started working from home in early 2007 – even if it was only … Read More

DC’s Oracle Eloqua User Group (EUG) May 2019 Update

On May 2nd we had a wonderful gathering of the DC Eloqua user Group! Alex Moore and Margaret Minium, from Bloomberg, presented their perspective on … Read More

The best of the MarTech space came together in San Jose, April 3-5.  Scott Brinker, VP Platform Ecosystem at HubSpot and editor at chiefmartec.com, rolled out the 2019 landscape.

For the first time, the level of year over year growth was quite minimal – 3% growth and 4.7% churn.  So … Read More

It is spring conference season! Whether you went to the Adobe Summit, Oracle Modern CX or another marketing conference this season, it is busy times! We wanted to share some key takeaways unique to each conference, and the commonalities we found, … Read More

 

Definitive Result specializes in the selection, strategy, optimization, and execution of MarTech platforms including but not limited to Eloqua, Marketo, Hubspot, Salesforce Marketing Cloud and Pardot. We provide best practice recommendations and roadmaps to maximize your marketing … Read More

 

If you haven’t learned the art of “sparking joy” in your life through the organization of your clothes and other household items, you must not have been on social media or Netflix recently. It’s all the rage! Marie Kondo gives viewers a process to basically clean and purge their … Read More

Oracle EUG February 2019 Recap
Kick Off: Awesome.
The Eloqua User Group meeting kicked off 2019 with a bang! In case you missed the action, updates, and innovative direction from the Oracle experts, see our key takeaways below. Interested in more? Visit LinkedIn to stay informed on the details of … Read More