Definitive Results’ Automated Data Cleansing Program Launch Pack provides the tools for ongoing data cleansing automation to improve the quality and accuracy of your data. Clean data allows for better marketing communications, segmentation, and audience identification. Lead scoring models are more accurate with standardized data which drives more meaningful sales efforts.

We offer options for both basic and enhanced data cleansing, including:

• Standardization of country and state/providence address fields
• Standardization of up to 3 fields desired for lead scoring such as job role, job level or timeframe to purchase
• Data analysis of existing data and recommendations on mapping the data to standard values
• Data enhancements based on inference from other data fields

This package can be customized to include the fields that are relevant for your marketing initiatives!

Ready to take the next step? Contact us for more information!