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19

Jun
Lead Scoring: What You Need to Know
Sales doesn’t like the leads you are sending over, or sales doesn’t even bother to look at them. Sound familiar? The June Eloqua User Group meeting, hosted by immixGroup, was filled with great tips for aligning sales and marketing. This included a presentation from immixGroup on the rebirth of its lead scoring program. Here are a few key takeaways from their experience: Assess the Situation Figure out what is working well and what ...
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05

May
Key Takeaways from Eloqua Release 488
I know it can be hard to stay on top of the latest and greatest in Eloqua releases – luckily, DR stays on top of it so you don’t have to!   A few high-points and some critical items I wanted to share with you: Critical Item: With release 488, Oracle is implementing Domain Whitelisting for URLs pointing in to Eloqua.  If you currently use any of the following, you need to whitelist the domains associated with ...
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21

Apr
5 Tips to Survive and Thrive at Marketo Summit and MME17
Counting down the days until Marketo Summit and Modern Marketing Experience? We are too! In preparation for the Marketing Automation Events of the year, here’s five tips to help you survive and thrive amidst all the marking fun. Tips range from the packing list basics, to advice on selecting sessions and staying organized. So, before you step foot in San Francisco and Mandalay Bay, here’s what you need to know. Packing List ...
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14

Apr
Are you more tech-savvy than a 3rd grader?
Remember career day at school? It was one of the best days of the year when firefighters, policemen, and athletes join forces to teach the next generation about their professions. Today, those professions are still some of the favorites at career day. However, over the past decade, schools have been fostering STEM-related talent in the next generation of men and women. Definitive Results’ CEO, Carly Schrager, recently had the opportunity to help foster that talent by teaching several 3rd grade ...
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