While AI features offer many benefits for marketers, it’s important to be aware of the potential risks associated with their use. Here’s what to watch out for:

Lack of Personalization: AI-generated content may not always capture the individuality and personal touch … Read More

Marketing automation has revolutionized the way businesses market to their customers. By automating repetitive tasks and workflows, marketing automation helps businesses save time and money, improve the customer experience, and boost marketing results.

Now, artificial intelligence (AI) and machine learning … Read More

Have you ever wondered how to use the WHERE clause in a Salesforce Integration CloudApp Import?

If you’re like most people, you see SOQL and aren’t certain how to proceed. Many people have heard of the more common SQL (Structured Query … Read More

One of the most helpful ways to keep your marketing automation platform organized is by using consistent and useful naming conventions.

Let’s say you’re working in your MAP and you stumble across this asset:

wednesdayemail-robertversion_mc

Do you know … Read More

Re-engagement campaigns are a hot topic at Definitive Results. That’s because re-engagement campaigns help you rekindle interest and interaction of inactive or disengaged customers—customers that you don’t want your business to miss out on.

I’ve already shared with … Read More

Like most businesses, you probably clean your lists routinely, removing inactive contacts to improve deliverability and engagement. But what if you could re-engage this audience before they’re out the door?

A re-engagement campaign is a great way to … Read More