Category: Marketing Automation

Have you inherited a marketing automation platform? It’s a challenge in itself to birth a MAP at an organization—by that, we mean being the first to implement a MAP at a company—however, it’s a whole other challenge to inherit a MAP from the previous owner at your company. Helping clients … Read More

We all have our New Year resolutions. If you go to a gym at the beginning of January, you’ll see how many people have vowed to exercise! As with diet and exercise, your marketing automation New Year resolutions shouldn’t just be a January fad.

Now that we’re settling into the new … Read More

If you didn’t use your holiday time to plan for the next 12 months, it’s not too late to create your marketing automation strategy resolutions for 2022!

Planning your marketing automation strategy can seem overwhelming at first glance, but if you dedicate the time to enhance your usage of your marketing … Read More

If you’re reading this blog post, you might be thinking of how to optimize (or start) your nurture strategy. You are certainly not alone! One of the biggest benefits of marketing automation is the ability to deliver the right content to the right contacts, at the right time. Nurturing leads, … Read More

 

This may seem obvious when you read it out loud:

Buyers only engage with content relevant to them!

So as marketers, we should be pushing the envelope on all fronts to give our target audiences exactly what they want; a Preference Center is the way to meet their expectations.

But what other benefits … Read More

Running a 501(c) (3) non-profit organization is certainly not easy: multiple stakeholders (executive, board members, donors, recipients), constant oversight of resource allocation, and a never-ending battle to prove your worth to the public. History teaches us what criticisms are flung at you … Read More