Category: Marketing Automation

What’s an Internet Cookie?
Internet cookies are used by web sites to remember visitors and support a more personalized web site experience (among other things). When using marketing automation platforms (MAPs) like Eloqua or Marketo, for example, tracking scripts are added to your web site to enable the MAP to track … Read More

Do you remember? The process needed when identifying, implementing, and then ramping up a marketing automation platform is a huge undertaking by itself.  But setting up your system is not enough; once you have the platform, you need your team to … Read More

Inheriting a Marketing Automation Platform (MAP)
Have you inherited a MAP?   It is a challenge in-itself to birth a MAP at an organization – by that, we mean be the first to implement MA at a company. However, it is another challenge … Read More

Summertime and the livin’ is easy… so use the time to get some big wins while others are out on vacation!  Below are some ideas to take advantage of the nice weather, quieter office but still show the bosses … Read More

The best of the MarTech space came together in San Jose, April 3-5.  Scott Brinker, VP Platform Ecosystem at HubSpot and editor at chiefmartec.com, rolled out the 2019 landscape.

For the first time, the level of year over year growth was quite minimal – 3% growth and 4.7% churn.  So … Read More

It is spring conference season! Whether you went to the Adobe Summit, Oracle Modern CX or another marketing conference this season, it is busy times! We wanted to share some key takeaways unique to each conference, and the commonalities we found, … Read More