Your marketing automation is your closet, so you need to keep it organized! A poorly organized platform kills efficiency. Without good maintenance processes, you’ll find yourself with a messy system. The problem is that many just live with it because once things start going off the rails, it’s hard … Read More

Once you’ve effectively planned and identified goals for your A/B testing emails, it’s time to start executing your tests. While running an A/B test can be fun, exciting, insightful, and rewarding, you can’t click send then immediately start analyzing the results. Ensure that your schedule provides enough time … Read More

A/B testing is a great technique to optimize the emails you’re sending to your customers to improve open rates, click-through-rates, engagements, and, ultimately, conversions. However, effectively preparing for the A/B test is almost as important as the A/B test itself. When planning A/B tests, you should follow these best practices … Read More

Shifting your marketing efforts from manual processes to marketing automation is a big step. When you implement your marketing automation platform (MAP), you’re going to impact a lot of people. This includes your marketing team, sales team, executives, and customers. A successful launch will require change management, learning, analytical thinking, … Read More

Congrats—you’re ready to take the next step in your marketing maturity by investing in a marketing automation platform. But which MAP should you choose? It’s a question our team hears quite often, and it’s a loaded one: the answer ultimately depends on you.

Whether you are ready to implement … Read More

Adobe Dynamic Chat allows you to target your website visitors through an easy-to-use interface. By integrating Dynamic Chat with Marketo, you’ll be able to collect relevant content such as name and contact information and sort them straight into different Marketo programs and cross-channel activities. So how do you get started? We’re here … Read More