Here’s an interesting article about whether marketing automation software is essential for lead nurturing.
Our favorite point in favor of automation technology is that it gives marketers the ability to create automated, triggered, multi-step campaigns, which can take lead nurturing to a whole new level. Sure, you can run a lead nurturing campaign without it, but with a regular email service provider, you’re stuck with a simple “batch and blast” campaign.
“If you want nurturing to mean more than just simply “staying in touch,” and if shorter sales cycles, better qualified leads, and higher sales productivity could all make a tangible difference to your bottom line, then marketing automation is worth the plunge.”
To learn more about the marketing automation options available, why not talk to one of our specialists? Get in touch today!