When it comes to email marketing, our goal is to create connections between our audiences and our brands. Tracking and reporting are crucial in evaluating the performance of our marketing engine and improving our strategies.

Enter today’s topic: bot … Read More

The 2023 Adobe Summit was held in Las Vegas, marking the first in-person event in three years! While Adobe has many exciting new technologies coming out, some of the most exciting new features—like Adobe Sensei GenAI—are coming to … Read More

Adobe Summit is back! All the people, sessions, amazing keynotes… Aaron Sorkin, Damar Hamlin, Peyton Manning, and the big bash at Area 15! It felt great to see people in person … Read More

Your marketing automation is your closet, so you need to keep it organized! A poorly organized platform kills efficiency. Without good maintenance processes, you’ll find yourself with a messy system. The problem is that many just live with it because once things start going off the rails, it’s hard … Read More

Adobe Dynamic Chat allows you to target your website visitors through an easy-to-use interface. By integrating Dynamic Chat with Marketo, you’ll be able to collect relevant content such as name and contact information and sort them straight into different Marketo programs and cross-channel activities. So how do you get started? We’re here … Read More

This may seem obvious when you read it out loud:

Buyers only engage with content relevant to them!

So as marketers, we should be pushing the envelope on all fronts to give our target audiences exactly what they want; a Preference Center is the way to meet their expectations.

But what other benefits … Read More