Category: Marketo

 

This may seem obvious when you read it out loud:

Buyers only engage with content relevant to them!

So as marketers, we should be pushing the envelope on all fronts to give our target audiences exactly what they want; a Preference Center is the way to meet their expectations.

But what other benefits … Read More

Have you ever debated the very BEST way to do something with someone? Like loading the dishwasher, for example. I prefer the silverware to face down so I can grab them by the handle when I unload them, and they stay clean. My father, on the other hand, loads the … Read More

Marketo continued their annual tradition of embracing certified Marketo partners at their revenue kickoff event (RKOM). This year brought us to San Francisco, CA for a few days of marketing automation innovation, insights of the Adobe vision within the Marketo platform, and even more extensive collaboration with the Marketo sales … Read More