Marketing automation has revolutionized the way businesses market to their customers. By automating repetitive tasks and workflows, marketing automation helps businesses save time and money, improve the customer experience, and boost marketing results.

Now, artificial intelligence (AI) and machine learning (ML) are taking marketing automation to the next level. AI- and ML-powered marketing automation platforms can help businesses better understand their customers, personalize their marketing messages, and automate even more complex tasks.

At Definitive Results, we’re excited about what this means for our clients.

Here’s why these new tools are invaluable to your marketing efforts:

You can better understand your customers. AI can analyze your customer data to identify patterns and trends that you may not have noticed on your own. This information can help you develop more targeted and effective marketing campaigns.

You can individualize your marketing messages. AI can use your customer data to personalize your marketing messages based on each customer’s individual interests and needs. This can help you improve your click-through rates, conversion rates, and customer loyalty.

AI and ML can automate even more complex tasks for you. AI and ML can automate a wide range of marketing tasks, from lead scoring and nurturing to email marketing and social media marketing. This can free up your marketing team to focus on more strategic initiatives.

Combining AI-driven features with our marketing automation best practices is like magic. If you’re not already using AI in your marketing automation efforts, you’re falling behind.

How Businesses Are Using ChatGPT

Businesses are already taking advantage of AI- and ML-driven marketing automation—particularly OpenAI’s ChatGPT—to help position their businesses for success.

When ChatGPT launched in November 2022, we felt a seismic shift—and lots of companies and professionals did too. It was a game changer because it made AI almost tangible in a way that it wasn’t before. So many of us started looking at ways to use AI in our work.

ChatGPT’s use can tell us a lot about AI adoption in work and get us started thinking about what that means for AI in the best marketing automation platforms. Resumebuilder.com surveyed 1,000 business leaders to find out how companies are using ChatGPT. Here’s what they discovered:

• 49% of companies surveyed use ChatGPT. An additional 30% plan to use it.
• 25% state that ChatGPT has already saved over $75,000 in costs.
• 93% of existing users plan to extend their use of ChatGPT.
• 90% of business leaders say that ChatGPT experience is a valuable skill for job seekers.

Here’s how workers are using ChatGPT:

• Writing code (60%)
• Copywriting and content creation (60%)
• Customer support (55%)
• Summarizing notes (50%)
• Research (45%)
• Generating task lists (45%)

Think about this. It’s wild to think about this transformation. To think about how rapidly professionals have adopted AI.

Marketing automation platforms are adopting AI at a rapid pace too. At Definitive Results, we are primed and ready to guide you through using powerful new AI tools in your MAP. Be on the lookout for a brand new eGuide titled “Mastering Marketing Automation with Artificial Intelligence” coming out this fall! If you can’t wait, give us a call at 1.855.658.4362.