Marketing automation has revolutionized the way businesses market to their customers. By automating repetitive tasks and workflows, marketing automation helps businesses save time and money, improve the customer experience, and boost marketing results.

Now, artificial intelligence (AI) and machine learning … Read More

Have you ever wondered how to use the WHERE clause in a Salesforce Integration CloudApp Import?

If you’re like most people, you see SOQL and aren’t certain how to proceed. Many people have heard of the more common SQL (Structured Query … Read More

It can prove challenging to get the most out of your Eloqua instance, but the recent release notes can drive you closer towards mastering database health strategy.

What’s this we hear? You don’t have time to … Read More

Here’s the situation: There’s a big nurture campaign scheduled to launch in a few weeks. You’ve been tasked with creating the emails. You have everything you need for the emails: images, copy, and URLs.

The last thing … Read More

Data cleansing is a pain point for many organizations. While it might seem like a daunting initiative to take on, standardizing your data can be crucial for your company.  Having clean data will optimize processes like segmentation, lead scoring and reporting – ensuring that your marketing efforts are working like … Read More

Have you ever found yourself at a table with other smart people who like to geek out on the same topic as you – and then left with new ideas, feeling energized?  That pretty much sums up our February Oracle Eloqua User … Read More