Category: MarTech

Do you know what technology you have in your tech stack? Likely, you have more than you think you do!
 

Hear from our Founder and CEO, Carly Schrager, on why a MarTech stack evaluation should be … Read More

As MarTech consultants, we have the privilege of working with clients in a wide range of industries, with a wide range of technology. We’ve worked with these clients friends through immense growth, unfortunate market turns, and everything in between.
With that, we’ve celebrated as their team members … Read More

Have you ever debated the very BEST way to do something with someone? Like loading the dishwasher, for example. I prefer the silverware to face down so I can grab them by the handle when I unload them, and they stay clean. My father, on the other hand, loads the … Read More

Data cleansing is a pain point for many organizations. While it might seem like a daunting initiative to take on, standardizing your data can be crucial for your company.  Having clean data will optimize processes like segmentation, lead scoring and reporting – ensuring that your marketing efforts are working like … Read More

What is it?
With the new Salesforce Integration app, you can share data between Salesforce (SFDC) and Eloqua leveraging an updated CRM Integration that will replace and outperform the existing integration in terms of speed to lead, scalability, reliability, user experience, … Read More

We have identified that there are five key requirements you need to know about the California Consumer Privacy Act. Be sure to seek legal counsel and be aware that requirement violations include penalty thresholds that may expose large California-based businesses to substantial risk.
Both organizations with … Read More