Check out this interesting article from Marketing Profs, about the benefits of adding social sharing icons to emails.
Apparently, the click-through rate of the average email is 2.4% without social sharing icons. Add the icons, and the click-through rate jumps to 6.2%! That’s an incredible benefit for such a tiny investment, don’t you think?
Do you include social sharing icons in your marketing emails? If so, which ones?