Boosting Email Results with Social Sharing

Boosting Email Results with Social Sharing

Check out this interesting article from Marketing Profs, about the benefits of adding social sharing icons to emails.

Apparently, the click-through rate of the average email is 2.4% without social sharing icons.  Add the icons, and the click-through rate jumps to 6.2%!  That’s an incredible benefit for such a tiny investment, don’t you think?

Do you include social sharing icons in your marketing emails?  If so, which ones?

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