Check out this great article from Eloqua, that provides tactics for reclaiming your lost contacts, both bouncebacks and unsubscribes.

The article covers the four types of lost contacts: Soft Bounce, Hard Bounce, List Unsubscribe and Global Unsubscribe; and lists some really great strategies for dealing with each type.

Opt-in emails are so prevalent these days that it really is essential to have up-to-date and usable email addresses in your

Have any questions about implementing these strategies, or cleaning your data?  Get in touch!