Spotlight on Email Marketing – Reaching the Inbox


Spotlight on Email Marketing – Reaching the Inbox

For many of us, email deliverability and sender reputation are thorns in our side. Even the most sophisticated marketers find it challenging to stay on top of ever-changing regulations and inconsistent ISP policies, as well as shifts in consumer preferences. For the current scoop on deliverability, check out Return Path’s 2014 Inbox Placement Benchmark Report.

  • 1 out of every 6 email messages never finds an inbox
  • 6% of email messages end up in a spam folder
  • 17% of email marketing campaigns are not reaching consumers

Is your email reaching your intended target? Email Deliverability

Check out this recent article by MarketingProfs for some helpful deliverability tips and best practices including:

  • Make sure your email template has a safe sender link allowing recipients to add your company’s email to their address book.
  • Avoid using a “no reply” address for your email marketing campaigns.
  • Work with your in-house email marketing expert or an experienced deliverability consultant to create a deliverability strategy.
  • If possible, let consumers know they should be expecting email in advance.
  • Create a preference center allowing consumers to control their own preferences.
  • Ensure that your email is optimized for mobile devices.

Need help reaching the inbox? Drop us a line and the DRs will help you improve your email deliverability.

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