GoldieBlox is inspirational in many ways. As the mom of two girls, the product struck a chord with me. But there’s more than the product showing my girls that engineering isn’t just for boys – the company has a great story…and … Read More
A new article from MarketingProfs outlines how you can master mobile marketing with three easy principles: immediacy, simplicity, and context.
Immediacy: According to Google, 63% of mobile search-triggered actions happen within one hour of the initial search. Ensure your marketing efforts target not only your audience, but also their devices. People … Read More
Here’s another helpful holiday read – a 6-step plan for responding to negative social media comments. This will be especially relevant for those who are hoping to increase their social media presence in 2014!