Here is an interesting article to kick off your day.
A study published by Lenskold Group / Pedowitz Group in 2012 indicated that companies using marketing automation report increases in leads, sales and revenue metrics.
Over 60% reported better quality leads generated and passed to sales, and almost half reported a greater percentage of leads accepted by sales.
However, only 13% of respondents reported being very satisfied with their automation efforts, and 29% were somewhat or very dissatisfied.
The primary reasons for dissatisfaction? At the top of the list – lack of content for campaigns, followed by lack of alignment with sales, and lack of optimization technologies. Food for thought!
Are you feeling less than “very satisfied” with your marketing automation efforts? At Definitive Results, we specialize in all areas of marketing automation. Get in touch!