Marketing automation has revolutionized the way businesses market to their customers. By automating repetitive tasks and workflows, marketing automation helps businesses save time and money, improve the customer experience, and boost marketing results.

Now, artificial intelligence (AI) and machine learning (ML) are taking marketing automation to the next level. AI- and ML-powered marketing automation platforms can help businesses better understand their customers, personalize their marketing messages, and automate even more complex tasks.

At Definitive Results, we’re excited about what this means for our clients.

This guide’s our way to help you get started with AI and ML in your marketing automation. Here’s why these new tools are invaluable to your marketing efforts:

• You can better understand your customers. AI can analyze your customer data to identify patterns and trends that you may not have noticed on your own. This information can help you develop more targeted and effective marketing campaigns.
• You can individualize your marketing messages. AI can use your customer data to personalize your marketing messages based on each customer’s individual interests and needs. This can help you improve your click-through rates, conversion rates, and customer loyalty.
• AI and ML can automate even more complex tasks for you. AI and ML can automate a wide range of marketing tasks, from lead scoring and nurturing to email marketing and social media marketing. This can free up your marketing team to focus on more strategic initiatives.

Combining AI-driven features with our marketing automation best practices is like magic. If you’re not already using AI in your marketing automation efforts, you’re falling behind.

In this book, you’ll learn how to use AI to enhance your marketing automation efforts in HubSpot, Eloqua, Salesforce, and Marketo—and position your business for success.