Video marketing can be a daunting prospect. There are so many elements to tackle – strategy, technology, content, budget, distribution. But with 50% of internet users watching business-related videos on YouTube at least once per week, video marketing should be creeping up everyone’s “to do list” for the New Year.
Here are some great links from around the web, to help you get started with your video marketing plans.
- We found this recent post on the Marketo blog pretty interesting. It poses seven questions to ask yourself before creating a video marketing campaign, and includes some very useful tips for getting your strategy and mission in line – before you even get to content.
- Next, check out a case study from Eloqua, about how video drove a 50% increase in form submissions for the Oracle Marketing Cloud.
Another useful one from Eloqua – The Modern Marketer’s Guide to Video.
And if you still need convincing, check out these interesting video marketing stats from Digital Sherpa.
If you need help mapping out your 2015 marketing strategy, or figuring out how video marketing could fit in, drop us a line. The DRs are always here to help!