Shifting your marketing efforts from manual processes to marketing automation is a big step. When you implement your marketing automation platform (MAP), you’re going to impact a lot of people. This includes your marketing team, sales team, executives, and customers. A successful launch will require change management, learning, analytical thinking, … Read More
Congrats—you’re ready to take the next step in your marketing maturity by investing in a marketing automation platform. But which MAP should you choose? It’s a question our team hears quite often, and it’s a loaded one: the answer ultimately depends on you.
Data cleansing is a pain point for many organizations. While it might seem like a daunting initiative to take on, standardizing your data can be crucial for your company. Having clean data will optimize processes like segmentation, lead scoring and reporting – ensuring that your marketing efforts are working like … Read More
Have you ever found yourself at a table with other smart people who like to geek out on the same topic as you – and then left with new ideas, feeling energized? That pretty much sums up our February Oracle Eloqua User … Read More
What is it?
With the new Salesforce Integration app, you can share data between Salesforce (SFDC) and Eloqua leveraging an updated CRM Integration that will replace and outperform the existing integration in terms of speed to lead, scalability, reliability, user experience, … Read More
What’s an Internet Cookie?
Internet cookies are used by web sites to remember visitors and support a more personalized web site experience (among other things). When using marketing automation platforms (MAPs) like Eloqua or Marketo, for example, tracking scripts are added to your web site to enable the MAP to track … Read More