GoldieBlox is inspirational in many ways. As the mom of two girls, the product struck a chord with me. But there’s more than the product showing my girls that engineering isn’t just for boys – the company has a great story…and … Read More
Video marketing can be a daunting prospect. There are so many elements to tackle – strategy, technology, content, budget, distribution. But with 50% of internet users watching business-related videos on YouTube at least once per week, video marketing should be creeping up everyone’s “to do list” for the New Year.
Of the content on your website, video is the number 2 offer that people respond to, behind the contact us/learn more page. This alone demonstrates that video has become vital to your content marketing strategy. How do you plan to incorporate video going … Read More