What’s an Internet Cookie?
Internet cookies are used by web sites to remember visitors and support a more personalized web site experience (among other things). When using marketing automation platforms (MAPs) like Eloqua or Marketo, for example, tracking scripts are added to your web site to enable the MAP to track … Read More
Inheriting a Marketing Automation Platform (MAP)
Have you inherited a MAP? It is a challenge in-itself to birth a MAP at an organization – by that, we mean be the first to implement MA at a company. However, it is another challenge … Read More
Summertime and the livin’ is easy… so use the time to get some big wins while others are out on vacation! Below are some ideas to take advantage of the nice weather, quieter office but still show the bosses … Read More
It is spring conference season! Whether you went to the Adobe Summit, Oracle Modern CX or another marketing conference this season, it is busy times! We wanted to share some key takeaways unique to each conference, and the commonalities we found, … Read More
Definitive Result specializes in the selection, strategy, optimization, and execution of MarTech platforms including but not limited to Eloqua, Marketo, Hubspot, Salesforce Marketing Cloud and Pardot. We provide best practice recommendations and roadmaps to maximize your marketing … Read More