Shifting your marketing efforts from manual processes to marketing automation is a big step. When you implement your marketing automation platform (MAP), you’re going to impact a lot of people. This includes your marketing team, sales team, executives, and customers. A successful launch will require change management, learning, analytical thinking, … Read More

Congrats—you’re ready to take the next step in your marketing maturity by investing in a marketing automation platform. But which MAP should you choose? It’s a question our team hears quite often, and it’s a loaded one: the answer ultimately depends on you.

Whether you are ready to implement … Read More

This may seem obvious when you read it out loud:

Buyers only engage with content relevant to them!

So as marketers, we should be pushing the envelope on all fronts to give our target audiences exactly what they want; a Preference Center is the way to meet their expectations.

But what other benefits … Read More

Have you ever debated the very BEST way to do something with someone? Like loading the dishwasher, for example. I prefer the silverware to face down so I can grab them by the handle when I unload them, and they stay clean. My father, on the other hand, loads the … Read More

What’s an Internet Cookie?
Internet cookies are used by web sites to remember visitors and support a more personalized web site experience (among other things). When using marketing automation platforms (MAPs) like Eloqua or Marketo, for example, tracking scripts are added to your web site to enable the MAP to track … Read More

Inheriting a Marketing Automation Platform (MAP)
Have you inherited a MAP?   It is a challenge in-itself to birth a MAP at an organization – by that, we mean be the first to implement MA at a company. However, it is another challenge … Read More