Happy (almost) 4th of July!  We’re kicking off the long weekend with great links from around the web about content marketing.  Enjoy!

• From MarketingProfs, a cool infographic about why your awesome content may not be going viral
• From B2C, some content marketing lessons you don’t want to learn the hard way
• From the Content Marketing Institute, brand storytelling lessons from a screenwriter
• From Eloqua, content marketing lessons from the New York Times Innovation Report
• Again from B2C, the content marketing metrics to measure for success

Have a great weekend!