A few of my favorite things…with Eloqua

The latest Oracle Eloqua release is happening now! If you haven’t noticed these changes in your Eloqua yet, you will see them by December 15. Here are the new release dates:

December 2, 2014 (POD2)
December 7, 2014 (POD3)
December 15, 2014 (POD1)

Don’t know what POD you’re … Read More

It’s that time of year, everyone!  Fall has officially arrived, and we’re counting down the days until Thanksgiving.  If you haven’t already started thinking about how your team will tackle your holiday marketing, now’s the time!  We’re seeing some great tips and ideas for … Read More

A recent post on the Eloqua blog highlighted a topic that we care about deeply – marketing data analysis.  As we’ve said before, when you are using a marketing automation platform, it’s easy to be overwhelmed by the amount of data at your fingertips.  However, using that data … Read More

Often there is a perception that marketing automation systems give your marketing efforts a robotic or mechanical vibe. (Think Robodial!) But a great article on the B2C blog details why MA systems help you achieve the exact opposite, by adding a human element to your customer interactions without … Read More

Are you having trouble selling the benefits of a Marketing Automation system to your management team, because you are already using a CRM system? A recently-released white paper from Marketo addresses some common problems that CRMs can’t solve on their own, and describes the benefits of combining CRM … Read More

Gartner has published this year’s 2014 Magic Quadrant for CRM Lead Management.  A few interesting points in the report include:

Definitive Results is proud to support the 2 Leaders in the quadrant, Marketo and Oracle Eloqua.
Teradata’s Aprimo did not meet the criteria to be included in this year’s quadrant.
When asked to … Read More