Good morning, and welcome to this week’s Link Love!  Today we continue this week’s lead nurturing theme with some great content from around the web – enjoy!

A Definitive Results post from earlier this week, Lead Nurturing for “Definitive” Results
From the B2C blog, 5 lead nurturing mistakes to avoid
From … Read More

Did you know that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost? (Forrester Research).

Sometimes as marketers, our vision gets blurry or even clouded. There’s so much going on in our daily grind that we sometimes lose focus of our end goal. … Read More

So you’re knee deep in tracking all of your crucial marketing metrics and rates. You’ve compared those rates with industry benchmarks. You discover that you are average in some areas, lower in others, possibly leading your industry in some (woohoo!). As a modern marketer, what’s the question you should be … Read More

It’s no surprise that triggered emails are some of the highest ROI-producing messages you can have in your arsenal.  Are you looking to increase your open and click-through rates by over 30%?  How about up to 3x your current conversion rates?  Research has shown that triggered broadcast campaigns have done … Read More

A great new post on the B2C blog outlines 8 reasons why marketing automation fails.

Don’t let these common pitfalls get in the way of your marketing automation success.  We know about these challenges, and more importantly – how to overcome them.

We don’t let our clients fail with marketing … Read More

You may have heard the buzz, Canada is creating its first Anti SPAM law. Unlike the CAN SPAM we’re used to which only covers email, Canada’s Anti Spam Legislation aka CASL covers Commercial Electronic Messages (CEM):

Email
SMS
Instant Messages
Social Media postings such as ‘tweets’
Some voice communications

Our … Read More