We all try to make resolutions for the new year. Go to a gym after work and you’ll see how many people have vowed to exercise!  As with diet and exercise, your marketing automation new year’s resolutions shouldn’t just be a January fad.

Hopefully you followed our advice and have already … Read More

In Part I of our marketing automation strategy planning series, we offered a few steps to set yourself up for success in leveraging your marketing automation tool. Now that we are in the final weeks of the year, with hopefully … Read More

We had a great time at the final DC Eloqua User Group meeting of the year on Tuesday, December 15!

The event featured several of our local modern marketing peers sharing their experience and goals with Eloqua. As the newbie … Read More

2016 is quickly approaching! It’s never too early to ensure a successful strategy for your marketing automation tool.  This is part 1 of a 2-part series on how to plan your marketing automation strategy.  The first important element to ensure marketing automation success is leveraging and optimizing the features of … Read More

Have you ever considered how the concept of the popular Facebook Timehop app could be applied as an effective strategy for email marketers? Marketing automation provides a powerful tool that allows marketers to capture consumer preferences and behaviors in real-time and use this information to promote relevant … Read More

Have you optimized your mobile marketing strategy for the upcoming holiday season?

Now is the time to make sure your website and marketing materials are optimized for mobile shoppers.  More and more consumers are using mobile devices for their shopping needs.  According to a 2015 DirectBuy infographic “82% of smartphone users … Read More