A recent post on the Eloqua blog highlighted some key strategies for maximizing your marketing automation investment. The strategies focus on three key areas for success:

Prove the value of adopting marketing automation, before a tool is selected. Focus on specific benefits and process improvements. Involve key stakeholders in … Read More

According to the latest Epsilon 1Q 2014 Email Trends and Benchmark Report, we’re experiencing a 6% increase in email open rates over last year to the tune of 32.9%. Excellent, right?  Not so much…

Click-through rates aren’t fairing as well.  They have currently hit a low point at 4.3%. … Read More

We hope you all had a great 4th of July weekend, and are enjoying summer! We stumbled across an interesting collection of marketing automation stats for 2014, and thought we’d share a few of the more surprising and interesting ones. (Incidentally, the article also confirms what we’ve been … Read More

Feeling overwhelmed by reporting?  Does your CEO want reports you don’t know how to set up?  Take some deep breaths and follow the sage advice of Maria von Trapp… “Let’s start at the very beginning…a very good place to start.”

As with many areas of marketing automation, reporting is a deep … Read More

Sometimes in marketing, it’s very easy to get ahead of ourselves. We live in a world of hurry-up and wait or more likely wait and then hurry-up! We wait on budgets, executive decisions, compliance, etc. Then we get the green light and suddenly we are in a hurry to get … Read More

Sure, Marketing Automation awareness is being hyped up seemingly everywhere you look, but it’s hardly just hype. There are galaxies of lengthy articles out there in the webiverse that will explain the full potential of marketing automation, but are you maxing out that potential?

Here are a few statistics that are … Read More