Email performance benchmarks are a stat most companies look for at least once per year. Where do you stack up against your industry? And how does your industry compare to others?

Start by first understanding both the customer persona and lifecyle. Think outside the box of email opens and time frames and put your self in the decision process of the customer. Focus on number of page views or number of forms completed to simplify the communication process. … Read More

Check out this great article from Eloqua, that provides tactics for reclaiming your lost contacts, both bouncebacks and unsubscribes.

The article covers the four types of lost contacts: Soft Bounce, Hard Bounce, List Unsubscribe and Global Unsubscribe; and lists some really great strategies for … Read More

Here is an interesting article to kick off your day.

A study published by Lenskold Group / Pedowitz Group in 2012 indicated that companies using marketing automation report increases in leads, sales and revenue metrics.

Over 60% reported better quality leads generated and passed to sales, and almost half … Read More

Charts and graphics deliver powerful messages. Check out these charts produced by Eloqua for Modern Marketers.

Keeping data clean is a constant struggle for modern marketers. But why not get ahead of the system cleans by ensuring your forms are properly validated. Read how to create strong validation for your forms and a voice incomplete and dirty data from entering … Read More