Tag: marketing automation
A recent post on the Eloqua blog identified the best Eloqua reports for measuring your lead scoring efforts. There are also several data and modelling tips that we found very helpful.
Reports:
#MQLs by Lead Score and Geography
#MQLs Converted by Lead Score
#MQLs Rejected by lead Score
These three reports will help … Read More
A new article from MarketingProfs outlines how you can master mobile marketing with three easy principles: immediacy, simplicity, and context.
Immediacy: According to Google, 63% of mobile search-triggered actions happen within one hour of the initial search. Ensure your marketing efforts target not only your audience, but also their devices. People … Read More
Here’s an interesting chart from the team at MarketingSherpa, about the different methods marketers use to improve email deliverability rates.
Some of the most popular options included:
Provide an easy unsubscribe process: 62%
Measure and remove hard bounces: 51%
Clean lists regularly: 41%
Remove inactive subscribers: 39%
Maintain an opt-in only subscriber … Read More
It seems like we’re always posting the “top 10 tips” for enhancing your marketing campaigns, but this one stands out. We love all of the recommendations, and here are our favorites:
1. It’s all about delivery, verification, and bounce reduction.
Permission-based lists and clean data have the best chance of getting … Read More
Here’s an interesting article about whether marketing automation software is essential for lead nurturing.
Our favorite point in favor of automation technology is that it gives marketers the ability to create automated, triggered, multi-step campaigns, which can take lead nurturing to a whole new level. Sure, you can run … Read More
Check out this fun infographic from Marketo, and learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology, have paved the way for modern marketing as we know it today.Evolution of Modern Marketing Automation was created by the Marketo Marketing Automation … Read More