Gartner has published this year’s 2014 Magic Quadrant for CRM Lead Management. A few interesting points in the report include:
- Definitive Results is proud to support the 2 Leaders in the quadrant, Marketo and Oracle Eloqua.
- Teradata’s Aprimo did not meet the criteria to be included in this year’s quadrant.
- When asked to rate the “impact of their company’s lead management programs on their organization’s ability to achieve sales and revenue objectives, 77% rated it as high or very high.”
- Top challenges that exist are: “alignment of marketing, sales and other customer-facing departments; lack of sufficient resource or time in the marketing organization; measuring business impact via analytics, BI or KPIs and the integration of lead management with other applications or business processes.” It is our specialty to help with all of these! Contact us today to find out how we can ease all of these pains!
Download the report to read in more detail Gartner’s review of each system.