A recent post on the Eloqua blog highlighted a topic that we care about deeply – marketing data analysis. As we’ve said before, when you are using a marketing automation platform, it’s easy to be overwhelmed by the amount of data at your fingertips. However, using that data to build better campaigns, improve your marketing strategies, or just prove ROI on your technology, can be a huge challenge.
An interesting stat in the Eloqua post is that 91% of marketers use data to drive decisions, but a staggering 40% feel unable to turn that data into actionable programs. The author attributes this to a skills gap in marketing teams, with over three in ten employees not having the correct data analysis training.
One solution is to develop a stronger partnership with your IT team, to ensure data is being collected, stored, and analyzed effectively. Another is to look to data analysis experts who can teach your team how to make the most of the data in your marketing automation system.
The DRs have years of experience with creating and elevating reports and dashboards to make your life, and the lives of your stakeholders, easier. Check out the DR Reporting Guide in our Knowledge Center for quick tips and wins on wrangling that data. Or, take it a step further and get in touch with us to see how we can help to optimize your data and analytics.