A recent post on the Eloqua blog identified the best Eloqua reports for measuring your lead scoring efforts. There are also several data and modelling tips that we found very helpful.
Reports:
#MQLs by Lead Score and Geography
#MQLs Converted by Lead Score
#MQLs Rejected by lead Score
These three reports will help ... Read More
Adam Schrager
06
Mar2014
03
Mar2014
A new article from MarketingProfs outlines how you can master mobile marketing with three easy principles: immediacy, simplicity, and context.
Immediacy: According to Google, 63% of mobile search-triggered actions happen within one hour of the initial search. Ensure your marketing efforts target not only your audience, but also their devices. People ... Read More
18
Feb2014
Eloqua's blog featured a great post recently, with 3 questions to ask when building a content marketing strategy.
The questions include:
1. What purpose does my content serve?
The content you create will support all of your sales and marketing efforts. Do yourself the courtesy of outlining your plan ... Read More
14
Feb2014
Eloqua has released a new infographic about the state of content marketing, with specific insight into earned, owned and paid media strategies.
Data points include blogging, production, sharing and measurement strategies. Here are some interesting numbers:
56% of marketers share third-party content on social media.
Many modern marketers track metrics like number of ... Read More
12
Feb2014
Here's a great article from MarketingProfs with some reminders about engaging your audience, and building customer profiles and relationships.
We appreciated the tips on being strategic about the information you gather from customers. In short - don't ask for information you're not going to use. Only ask about ... Read More
23
Dec2013
Here's another helpful holiday read - a 6-step plan for responding to negative social media comments. This will be especially relevant for those who are hoping to increase their social media presence in 2014!