Adam Schrager

HIgh School Scoreboard Over Blue Sky with Clouds and Sun Rays.


A recent post on the Eloqua blog identified the best Eloqua reports for measuring your lead scoring efforts.  There are also several data and modelling tips that we found very helpful. Reports: #MQLs by Lead Score and Geography #MQLs Converted by Lead Score #MQLs Rejected by lead Score These three reports will help ... Read More
March 6, 2014Adam Schrager
Mobile application in use


A new article from MarketingProfs outlines how you can master mobile marketing with three easy principles: immediacy, simplicity, and context. Immediacy:  According to Google, 63% of mobile search-triggered actions happen within one hour of the initial search.  Ensure your marketing efforts target not only your audience, but also their devices.  People ... Read More
March 3, 2014Adam Schrager


Eloqua's blog featured a great post recently, with 3 questions to ask when building a content marketing strategy. The questions include: 1. What purpose does my content serve? The content you create will support all of your sales and marketing efforts. Do yourself the courtesy of outlining your plan ... Read More
February 18, 2014Adam Schrager


Eloqua has released a new infographic about the state of content marketing, with specific insight into earned, owned and paid media strategies. Data points include blogging, production, sharing and measurement strategies.  Here are some interesting numbers: 56% of marketers share third-party content on social media. Many modern marketers track metrics like number of ... Read More
February 14, 2014Adam Schrager
Thoughtful woman at the supermarket


Here's a great article from MarketingProfs with some reminders about engaging your audience, and building customer profiles and relationships. We appreciated the tips on being strategic about the information you gather from customers.  In short - don't ask for information you're not going to use.  Only ask about ... Read More
February 12, 2014Adam Schrager
Beautiful Christmas holiday gift shopping background. Element fo


Here's another helpful holiday read - a 6-step plan for responding to negative social media comments.  This will be especially relevant for those who are hoping to increase their social media presence in 2014!  
December 23, 2013Adam Schrager