The weekend is just about here! TGIF. Today, we continue this week's email marketing theme with some great content from around the web - enjoy our Link Love!
A Definitive Results post from earlier this week, about the huge benefits of performing A/B testing
From MarketingProfs, ... Read More
Adam Schrager
25
Apr2014
23
Apr2014
So you're knee deep in tracking all of your crucial marketing metrics and rates. You've compared those rates with industry benchmarks. You discover that you are average in some areas, lower in others, possibly leading your industry in some (woohoo!). As a modern marketer, what’s the question you should be ... Read More
16
Apr2014
It’s no surprise that triggered emails are some of the highest ROI-producing messages you can have in your arsenal. Are you looking to increase your open and click-through rates by over 30%? How about up to 3x your current conversion rates? Research has shown that triggered broadcast campaigns have done ... Read More
11
Apr2014
It's almost the weekend! In honor of National Drop Everything and Read Day on Saturday, we thought we'd share some of the links we'll be digging into over coffee this weekend.
From the B2C blog, 5 mistakes companies make when automating their marketing
Again from B2C, find out ... Read More
09
Apr2014
A great new post on the B2C blog outlines 8 reasons why marketing automation fails.
Don't let these common pitfalls get in the way of your marketing automation success. We know about these challenges, and more importantly - how to overcome them.
We don't let our clients fail with marketing ... Read More
26
Mar2014
You may have heard the buzz, Canada is creating its first Anti SPAM law. Unlike the CAN SPAM we’re used to which only covers email, Canada’s Anti Spam Legislation aka CASL covers Commercial Electronic Messages (CEM):
Email
SMS
Instant Messages
Social Media postings such as ‘tweets’
Some voice communications
Our ... Read More