Adam Schrager

Finance Concept – ROI


A recent post on the Eloqua blog highlighted some key strategies for maximizing your marketing automation investment. The strategies focus on three key areas for success: Prove the value of adopting marketing automation, before a tool is selected. Focus on specific benefits and process improvements. Involve key stakeholders in ... Read More
August 13, 2014Adam Schrager
Office life



Don’t Panic!

by Adam Schrager / / Marketing
According to the latest Epsilon 1Q 2014 Email Trends and Benchmark Report, we’re experiencing a 6% increase in email open rates over last year to the tune of 32.9%. Excellent, right?  Not so much… Click-through rates aren’t fairing as well.  They have currently hit a low point at 4.3%. ... Read More
August 6, 2014Adam Schrager


We hope you all had a great 4th of July weekend, and are enjoying summer! We stumbled across an interesting collection of marketing automation stats for 2014, and thought we’d share a few of the more surprising and interesting ones. (Incidentally, the article also confirms what we’ve been ... Read More
July 9, 2014Adam Schrager
Books, old, stacked.


Happy (almost) 4th of July!  We're kicking off the long weekend with great links from around the web about content marketing.  Enjoy! From MarketingProfs, a cool infographic about why your awesome content may not be going viral From B2C, some content marketing lessons you don't want to learn ... Read More
July 3, 2014Adam Schrager
Cute Rock Star


Big news! We just became one of the first Oracle partners to become Eloqua Specialized! It was a challenging journey, but our team’s rockstar status is now officially recognized! What does it mean to be Eloqua Specialized? Well, we racked our brains’ years of Eloqua experience, took lots of rigorous training, ... Read More
July 1, 2014Adam Schrager
Finance Concept – ROI


Feeling overwhelmed by reporting?  Does your CEO want reports you don’t know how to set up?  Take some deep breaths and follow the sage advice of Maria von Trapp… "Let’s start at the very beginning…a very good place to start.” As with many areas of marketing automation, reporting is a deep ... Read More
June 25, 2014Adam Schrager