The holidays are upon us, and this is a perfect time to pick up some marketing ideas and tricks for next year.
First in our lineup of holiday reads - a handy list of social media marketing tips from Eloqua. We like the idea of posting more photos to ... Read More
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Adam Schrager
18
Oct2013
Here's an interesting chart from the team at MarketingSherpa, about the different methods marketers use to improve email deliverability rates.
Some of the most popular options included:
Provide an easy unsubscribe process: 62%
Measure and remove hard bounces: 51%
Clean lists regularly: 41%
Remove inactive subscribers: 39%
Maintain an opt-in only subscriber ... Read More
October 18, 2013Adam Schrager
16
Oct2013
Here's a cool and interesting infographic about the level of trust that consumers have for different industries, when it comes to sharing their personal data.
A couple of relevant outcomes for marketers:
72% of respondents felt that email communications and online promotions do not speak to their needs.
... Read More
October 16, 2013Adam Schrager
14
Oct2013
It seems like we're always posting the "top 10 tips" for enhancing your marketing campaigns, but this one stands out. We love all of the recommendations, and here are our favorites:
1. It’s all about delivery, verification, and bounce reduction.
Permission-based lists and clean data have the best chance of getting ... Read More
October 14, 2013Adam Schrager
11
Oct2013
Here's an interesting article about whether marketing automation software is essential for lead nurturing.
Our favorite point in favor of automation technology is that it gives marketers the ability to create automated, triggered, multi-step campaigns, which can take lead nurturing to a whole new level. Sure, you can run ... Read More
October 11, 2013Adam Schrager
09
Oct2013
Check out this fun infographic from Marketo, and learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology, have paved the way for modern marketing as we know it today.Evolution of Modern Marketing Automation was created by the Marketo Marketing Automation ... Read More
October 9, 2013Adam Schrager