How does your marketing automation platform vendor rank? Gartner ranks Oracle in Leaders Quadrant.


How does your marketing automation platform vendor rank? Gartner ranks Oracle in Leaders Quadrant.

Gartner’s “Magic Quadrant for Digital Marketing Hubs” positions vendors within a quadrant based on their completeness of vision and ability to execute. Good news for all of you Eloqua users, Gartner has ranked Oracle as a Leader in its “Magic Quadrant for Digital Marketing Hubs.”

What is considered a Digital Marketing Hub? Gartner says, “A digital marketing hub provides marketers and applications with standardized access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically.”

How does Oracle rank?

Oracle falls in the top right of the quadrant behind Adobe and in Completeness of Vision but ranks above them in Ability to Execute. Making Oracle the leader in Digital Marketing Hubs.

Why did Oracle rank as the Leader?
Oracles acquisition-heavy strategy including Eloqua, Responsys, BlueKai and Compendium helped them score above-average in service integration.

Gartner ranks Oracle’s strengths as:

  • Depth and breadth of solutions: Oracle has among the broadest and deepest range of native digital marketing hub capabilities.
  • Versatility: Oracle offers nearly equivalent depth for both B2B and B2C marketers, although the solutions are partitioned.
  • Intelligent orchestration: Oracle’s Data Management Program and content marketing capabilities are an advantage among peers.

Learn more
Read the full report “2014 Gartner Magic Quadrant for Digital Marketing Hubs” to compare Oracle to the other players and learn about vendors to watch.


Share the Post

About the Author


No comment yet.

Leave a Reply

Your email address will not be published. Required fields are marked *