You probably already know that one of the most important parts of a marketing email is the subject line.  It has to be interesting enough to grab the reader’s attention, of course, but it also needs to prevent the email from being identified as spam.

Here is a … Read More

Check out this great article from Eloqua, that provides tactics for reclaiming your lost contacts, both bouncebacks and unsubscribes.

The article covers the four types of lost contacts: Soft Bounce, Hard Bounce, List Unsubscribe and Global Unsubscribe; and lists some really great strategies for … Read More

Check out this interesting article from Marketing Profs, about the benefits of adding social sharing icons to emails.

Apparently, the click-through rate of the average email is 2.4% without social sharing icons.  Add the icons, and the click-through rate jumps to 6.2%!  That’s an incredible … Read More

A new study conducted by the Platt Retail Institute and the American Marketing Association has identified some really interesting points about budget allocation in marketing.

The study compared the budget allocation of 11 different marketing channels, to their perceived ROI and importance.

The study suggests that marketers are spending too … Read More

Ensure your emails get answered by following these 7 great tips from Jonathan Borge, email expert.

Email still tops the list for effective communication tool. How can you best engage and keep in touch with recipients? The Eloqua blog offers three tips to improve email communication.