A new study conducted by the Platt Retail Institute and the American Marketing Association has identified some really interesting points about budget allocation in marketing.
The study compared the budget allocation of 11 different marketing channels, to their perceived ROI and importance.
The study suggests that marketers are spending too much money on mass media, direct mail, call centers, and catalogs. And – believe it or not – noticeably underspending on email marketing and social media.
This is surprising, because the survey respondents also believe that social and mobile media are expected to become more important than other channels in the future, with Facebook in the lead, followed by LinkedIn, Twitter and then YouTube.
Check out our post about Social-Local-Mobile marketing, for some great information about future trends.
If your business needs help with your social media or email marketing strategies, get in touch!