It’s that time of year, everyone!  Fall has officially arrived, and we’re counting down the days until Thanksgiving.  If you haven’t already started thinking about how your team will tackle your holiday marketing, now’s the time!  We’re seeing some great tips and ideas for … Read More

The world is changing and we, as marketers, know this best. Some critics have touted that email is dead or dying, but the numbers are telling us otherwise. The fact is, email is still in its prime and doesn’t look like it’s going anywhere. What is changing, however, is where … Read More

According to the latest Epsilon 1Q 2014 Email Trends and Benchmark Report, we’re experiencing a 6% increase in email open rates over last year to the tune of 32.9%. Excellent, right?  Not so much…

Click-through rates aren’t fairing as well.  They have currently hit a low point at 4.3%. … Read More

Sometimes in marketing, it’s very easy to get ahead of ourselves. We live in a world of hurry-up and wait or more likely wait and then hurry-up! We wait on budgets, executive decisions, compliance, etc. Then we get the green light and suddenly we are in a hurry to get … Read More

Happy Friday, and welcome to this week’s Link Love!  Today we’re featuring great links from around the web about email subject lines.  Enjoy!

A previous Definitive Results blog post, about why you need to do A/B testing
From the B2C blog, the 5 most overused phrases in email subject lines
From … Read More

The weekend is just about here!  TGIF.  Today, we continue this week’s email marketing theme with some great content from around the web – enjoy our Link Love!

A Definitive Results post from earlier this week, about the huge benefits of performing A/B testing
From MarketingProfs, … Read More