Here’s an interesting article about whether marketing automation software is essential for lead nurturing.
Our favorite point in favor of automation technology is that it gives marketers the ability to create automated, triggered, multi-step campaigns, which can take lead nurturing to a whole new level. Sure, you can run … Read More
Social technology is making it easier and more important for businesses to engage with customers. It’s not just about listening to what your customers are saying on Facebook, but opening a real dialogue, and taking feedback into account for product development and marketing.