Have you ever considered how the concept of the popular Facebook Timehop app could be applied as an effective strategy for email marketers? Marketing automation provides a powerful tool that allows marketers to capture consumer preferences and behaviors in real-time and use this information to promote relevant … Read More

Last week, our team had a chance to attend the Digital Summit DC and learn about the latest trends in digital marketing! The conference featured a variety of sessions highlighting best practices, emerging technologies, and innovative solutions to issues frequently faced by modern marketers across … Read More

For many of us, email deliverability and sender reputation are thorns in our side. Even the most sophisticated marketers find it challenging to stay on top of ever-changing regulations and inconsistent ISP policies, as well as shifts in consumer preferences. For the current scoop on deliverability, check out … Read More

You’ve conquered email deliverability issues, but what about how the email actually looks in the inbox? According to the 2015 State of Marketing Survey by Salesforce.com, 73% of the marketers surveyed indicated that email remains the core marketing channel for their business, … Read More

Just like developing that face-to-face relationship with a friendly “hello”, marketers need to do the same by sending a welcome message. Not only is it a best practice, but it is one of the highest rated messages. Those who read a welcome message tend to read other messages at a … Read More

A few of my favorite things…with Eloqua

The latest Oracle Eloqua release is happening now! If you haven’t noticed these changes in your Eloqua yet, you will see them by December 15. Here are the new release dates:

December 2, 2014 (POD2)
December 7, 2014 (POD3)
December 15, 2014 (POD1)

Don’t know what POD you’re … Read More