Formulating new ideas for outbound email campaigns requires a great message, design, and creativity. What messaging strategies should you consider? Should certain channels be taken into consideration? Perhaps executing and tracking your campaign seems daunting?

Here are a few helpful tips to consider as you develop and execute your campaign.
1. Chart … Read More

When it comes to your organization’s unique sales process, timing can be critical when evaluating leads and when to get your sales team engaged. Approaching a prospect too early may scare them off, while approaching a prospect too late risks that they’ve moved on to researching other solution providers.

Lead scoring … Read More

Salesforce and HubSpot are two powerful platforms that, when integrated with one another, provide organizations with more comprehensive and automated capabilities. Think of it as having two of your best employees on a project instead of one. Connecting the two, however, doesn’t come without some challenges. Here are 5 common … Read More

Outbound email marketing remains a tried-and-true, inexpensive method to get eyes on your brand. And with a marketing automation platform, it’s easier than ever to build, deploy, and analyze the email communication medium. What should you consider to improve your email marketing goals? It’s the little details that count!
1. Use … Read More

Getting ready to start your path of attribution reporting? No matter your experience with attribution reporting, there are a few common roadblocks that you could face along the way. By making a plan to avoid them, you can make your path more efficient—and less stressful!
1. Agreement on definitions and logic
One … Read More

Have you inherited a marketing automation platform? It’s a challenge in itself to birth a MAP at an organization—by that, we mean being the first to implement a MAP at a company—however, it’s a whole other challenge to inherit a MAP from the previous owner at your company. Helping clients … Read More