Blog

The marketing world continues to try to find ways to remain relevant to consumers in what Forrester is calling the “Age of the Customer”. In this digital era, empowered customers have real-time access to extensive information about a company’s products and services, as well as reputation and pricing. As a … Read More

Need help getting back into action in 2016? Check out our top 5 blog posts of 2015!

1. How Does Your MA Platform Rank – Gartner
2. Who … Read More

How does the DR team stay on top of the latest trends? Learning from and networking with our peers! We’ve compiled a list of marketing events from coast to coast (and Vegas a few times) that will surely provide excellent opportunities to join with the best of modern marketers across … Read More

We are always seeking cool examples of marketing automation in action. This post provides great insight into how the Obama administration uses marketing automation for campaign efforts! The best part about the post is that it highlights the notion that the success of … Read More

We all try to make resolutions for the new year. Go to a gym after work and you’ll see how many people have vowed to exercise!  As with diet and exercise, your marketing automation new year’s resolutions shouldn’t just be a January fad.

Hopefully you followed our advice and have already … Read More

In Part I of our marketing automation strategy planning series, we offered a few steps to set yourself up for success in leveraging your marketing automation tool. Now that we are in the final weeks of the year, with hopefully … Read More

We had a great time at the final DC Eloqua User Group meeting of the year on Tuesday, December 15!

The event featured several of our local modern marketing peers sharing their experience and goals with Eloqua. As the newbie … Read More

2016 is quickly approaching! It’s never too early to ensure a successful strategy for your marketing automation tool.  This is part 1 of a 2-part series on how to plan your marketing automation strategy.  The first important element to ensure marketing automation success is leveraging and optimizing the features of … Read More

Have you ever considered how the concept of the popular Facebook Timehop app could be applied as an effective strategy for email marketers? Marketing automation provides a powerful tool that allows marketers to capture consumer preferences and behaviors in real-time and use this information to promote relevant … Read More

Join us on Tuesday, December 15 for the final DC Area Eloqua User Group (EUG) meeting of the year! We’ll have several speakers across various levels of experience share their current progress and goals with Eloqua. We’ll also have interactive sessions where you can learn … Read More

Have you optimized your mobile marketing strategy for the upcoming holiday season?

Now is the time to make sure your website and marketing materials are optimized for mobile shoppers.  More and more consumers are using mobile devices for their shopping needs.  According to this recent DirectBuy … Read More

What an awesome time we had at the POV Lounge at the W in DC!  We enjoyed not only a great view of the city skyline on an unseasonably warm evening, but also networking with an excellent crowd! The panel included a diverse set of modern marketers, each with different … Read More