It’s important for all of us to prioritize our mental health. If you’re a marketing automation consultant, you know that even though the industry’s exciting and rewarding, it can also be stressful and … Read More

Graduating from college in the midst of a pandemic is no easy feat. But for me, graduating in 2020 during the COVID-19 pandemic was just the beginning of my journey toward success.

I’d say that graduation was … Read More

In May, Adobe Marketo Engage announced Interactive Webinars. This new feature, powered by Adobe Connect, lets you create, promote, launch, and view results of a webinar or event all in Marketo. And because all your event marketing data will … Read More

How businesses interact with their customers changes constantly. Marketing strategies are always evolving, and one trend that we have seen on the rise in recent years is conversational marketing.

What exactly is conversational marketing? It’s … Read More

It can prove challenging to get the most out of your Eloqua instance, but the recent release notes can drive you closer towards mastering database health strategy.

What’s this we hear? You don’t have time to … Read More

When it comes to email marketing, our goal is to create connections between our audiences and our brands. Tracking and reporting are crucial in evaluating the performance of our marketing engine and improving our strategies.

Enter today’s topic: bot … Read More