Here’s the situation: There’s a big nurture campaign scheduled to launch in a few weeks. You’ve been tasked with creating the emails. You have everything you need for the emails: images, copy, and URLs.
Your marketing automation is your closet, so you need to keep it organized! A poorly organized platform kills efficiency. Without good maintenance processes, you’ll find yourself with a messy system. The problem is that many just live with it because once things start going off the rails, it’s hard … Read More
Once you’ve effectively planned and identified goals for your A/B testing emails, it’s time to start executing your tests. While running an A/B test can be fun, exciting, insightful, and rewarding, you can’t click send then immediately start analyzing the results. Ensure that your schedule provides enough time … Read More
A/B testing is a great technique to optimize the emails you’re sending to your customers to improve open rates, click-through-rates, engagements, and, ultimately, conversions. However, effectively preparing for the A/B test is almost as important as the A/B test itself. When planning A/B tests, you should follow these best practices … Read More
Shifting your marketing efforts from manual processes to marketing automation is a big step. When you implement your marketing automation platform (MAP), you’re going to impact a lot of people. This includes your marketing team, sales team, executives, and customers. A successful launch will require change management, learning, analytical thinking, … Read More