Blog

GoldieBlox is inspirational in many ways. As the mom of two girls, the product struck a chord with me.  But there’s more than the product showing my girls that engineering isn’t just for boys – the company has a great story…and … Read More

For anyone that was in a cave on October 21st and didn’t hear that it was the exact date that Marty McFly traveled to in Back To The Future. Many TV shows and articles were comparing the cool, futuristic things they showed in the movie to what we … Read More

Last week, our team had a chance to attend the Digital Summit DC and learn about the latest trends in digital marketing! The conference featured a variety of sessions highlighting best practices, emerging technologies, and innovative solutions to issues frequently faced by modern marketers across … Read More

What a great time we had at the Soho Beach House in Miami Beach!  Not only were the views of the ocean AND the city amazing but the crowd was great!  The evening started with 45 minutes of cocktails and networking, not to mention some delicious apps. Then the panel … Read More

Oracle’s Modern Marketing Mashup comes to Miami this week!  You don’t want to miss the great conversation, food and drink and great ocean views at the Soho Beach House this Thursday, October 8th. Please see the Oracle Modern Marketing Mashup website for full event details. … Read More

Last month’s Insights article by McKinsey & Company highlights the importance of marketing operations in connecting and engaging with prospects and customers.

The article proposes 5 steps to achieve effective and efficient marketing operations:… Read More

What would you do differently if you could re-live your marketing automation implementation? The marketing execs surveyed in this recent article may be from “down under” but some things, like the challenges of implementing marketing automation platforms, cross the International Date Line! The … Read More

Do you hold your breath waiting for the latest technology, newest updates, or hottest new gadgets? Thankfully marketing automation is always progressing with new releases, new collaborations, and new products. CIO.com reported on “10 Cool Marketing Automation Startups to Watch” and we have to agree, … Read More

For many of us, email deliverability and sender reputation are thorns in our side. Even the most sophisticated marketers find it challenging to stay on top of ever-changing regulations and inconsistent ISP policies, as well as shifts in consumer preferences. For the current scoop on deliverability, check out … Read More

You’ve conquered email deliverability issues, but what about how the email actually looks in the inbox? According to the 2015 State of Marketing Survey by Salesforce.com, 73% of the marketers surveyed indicated that email remains the core marketing channel for their business, … Read More

Join us for the first ever DC Eloqua User Group Happy Hour next Thursday, July 23!

This will be an informal gathering with your local Eloqua peeps to talk program builder, cloud connectors or your latest CLR win. There will be no scheduled speakers or … Read More

Just like developing that face-to-face relationship with a friendly “hello”, marketers need to do the same by sending a welcome message. Not only is it a best practice, but it is one of the highest rated messages. Those who read a welcome message tend to read other messages at a … Read More