Shifting your marketing efforts from manual processes to marketing automation is a big step. When you implement your marketing automation platform (MAP), you’re going to impact a lot of people. This includes your marketing team, sales team, executives, and customers. A successful launch will require change management, learning, analytical thinking, … Read More
Congrats—you’re ready to take the next step in your marketing maturity by investing in a marketing automation platform. But which MAP should you choose? It’s a question our team hears quite often, and it’s a loaded one: the answer ultimately depends on you.
Whether you are ready to implement … Read More
Adobe Dynamic Chat allows you to target your website visitors through an easy-to-use interface. By integrating Dynamic Chat with Marketo, you’ll be able to collect relevant content such as name and contact information and sort them straight into different Marketo programs and cross-channel activities. So how do you get started? We’re here … Read More
Formulating new ideas for outbound email campaigns requires a great message, design, and creativity. What messaging strategies should you consider? Should certain channels be taken into consideration? Perhaps executing and tracking your campaign seems daunting?
Here are a few helpful tips to consider as you develop and execute your campaign.
1. Chart … Read More
When it comes to your organization’s unique sales process, timing can be critical when evaluating leads and when to get your sales team engaged. Approaching a prospect too early may scare them off, while approaching a prospect too late risks that they’ve moved on to researching other solution providers.
Lead scoring … Read More
Salesforce and HubSpot are two powerful platforms that, when integrated with one another, provide organizations with more comprehensive and automated capabilities. Think of it as having two of your best employees on a project instead of one. Connecting the two, however, doesn’t come without some challenges. Here are 5 common … Read More