Re-engagement campaigns are a hot topic at Definitive Results. That’s because re-engagement campaigns help you rekindle interest and interaction of inactive or disengaged customers—customers that you don’t want your business to miss out on.
I’ve already shared with you when and how to launch a successful re-engagement campaign. If you’re ready to make sure you’re getting the most out of your re-engagement campaign, keep reading.
Here are 6 tried-and-true strategies to boost the success of your re-engagement campaign:
1. Create a Sense of Urgency
Use language that creates a sense of urgency, such as limited-time offers or availability. This can encourage inactive subscribers to act quickly.
2. Use a Multichannel Approach
Reach out to your inactive customers through various channels such as email, social media, push notifications, and SMS. Different customers may respond better to different channels, so using a multichannel approach increases your chances of reconnecting with them.
3. Limited-Time Offers
Create a sense of urgency with limited-time offers or discounts to encourage customers to take action immediately. Limited-time deals can motivate them to re-engage before the opportunity passes.
4. Surveys and Feedback Requests
Show customers that their opinions matter by sending them surveys or feedback requests. This not only encourages re-engagement but also provides valuable insights into why they became disengaged in the first place.
For a more ambitious approach, consider implementing gamified elements in your re-engagement strategy to make the process fun and interactive. This could involve offering rewards or points for completing certain actions or challenges.
6. Win-Back Campaigns
Use segmentation and special content for past customers who haven’t interacted with your business for a while. Consider running win-back campaigns with special offers and incentives to entice them back.
Best Practices for All Re-engagement Campaigns
No matter which strategies you use in your re-engagement campaign, make sure you’re keeping the following best practices in mind:
- Work concurrently on both re-engagement and creating a stronger onboarding program with testing. Strengthening your onboarding program can minimize the number of subscribers that become inactive down the road.
- Maintain your deliverability! When sending to an inactive group, always do so in small batches. It’s important not to send re-engagement content to a large group of inactive users—the lack of response from this list could harm your sender reputation.
Remember, successful re-engagement campaigns are about understanding your customers’ needs and offering relevant incentives to bring them back into the fold. Regularly analyzing the results and optimizing your strategy based on the response will help you improve your re-engagement efforts.