Category: Email Marketing

 

This may seem obvious when you read it out loud:

Buyers only engage with content relevant to them!

So as marketers, we should be pushing the envelope on all fronts to give our target audiences exactly what they want; a Preference Center is the way to meet their expectations.

But what other benefits … Read More

Running a 501(c) (3) non-profit organization is certainly not easy: multiple stakeholders (executive, board members, donors, recipients), constant oversight of resource allocation, and a never-ending battle to prove your worth to the public. History teaches us what criticisms are flung at you … Read More

Marketing Automation Platforms (MAPs) may be labeled a “marketing” tool in your tech stack, but they can be so much more!
 
Hear from our Founder and CEO, Carly Schrager, on how you can leverage your MAP to meet your flexing priorities in 2020:… Read More