When it comes to email marketing, our goal is to create connections between our audiences and our brands. Tracking and reporting are crucial in evaluating the performance of our marketing engine and improving our strategies.

Enter today’s topic: bot … Read More

We receive tons of emails every day—from colleagues, retail companies, newsletters, and more. So we know that as our clients start using automated email campaigns in their marketing efforts, they need to fight for attention. Email preference centers … Read More

Here’s the situation: There’s a big nurture campaign scheduled to launch in a few weeks. You’ve been tasked with creating the emails. You have everything you need for the emails: images, copy, and URLs.

The last thing … Read More

Once you’ve effectively planned and identified goals for your A/B testing emails, it’s time to start executing your tests. While running an A/B test can be fun, exciting, insightful, and rewarding, you can’t click send then immediately start analyzing the results. Ensure that your schedule provides enough time … Read More

A/B testing is a great technique to optimize the emails you’re sending to your customers to improve open rates, click-through-rates, engagements, and, ultimately, conversions. However, effectively preparing for the A/B test is almost as important as the A/B test itself. When planning A/B tests, you should follow these best practices … Read More

Formulating new ideas for outbound email campaigns requires a great message, design, and creativity. What messaging strategies should you consider? Should certain channels be taken into consideration? Perhaps executing and tracking your campaign seems daunting?

Here are a few helpful tips to consider as you develop and execute your campaign.
1. Chart … Read More