Category: Email Marketing

Formulating new ideas for outbound email campaigns requires a great message, design, and creativity. What messaging strategies should you consider? Should certain channels be taken into consideration? Perhaps executing and tracking your campaign seems daunting?

Here are a few helpful tips to consider as you develop and execute your campaign.
1. Chart … Read More

Salesforce and HubSpot are two powerful platforms that, when integrated with one another, provide organizations with more comprehensive and automated capabilities. Think of it as having two of your best employees on a project instead of one. Connecting the two, however, doesn’t come without some challenges. Here are 5 common … Read More

Outbound email marketing remains a tried-and-true, inexpensive method to get eyes on your brand. And with a marketing automation platform, it’s easier than ever to build, deploy, and analyze the email communication medium. What should you consider to improve your email marketing goals? It’s the little details that count!
1. Use … Read More

We all have our New Year resolutions. If you go to a gym at the beginning of January, you’ll see how many people have vowed to exercise! As with diet and exercise, your marketing automation New Year resolutions shouldn’t just be a January fad.

Now that we’re settling into the new … Read More

If you didn’t use your holiday time to plan for the next 12 months, it’s not too late to create your marketing automation strategy resolutions for 2022!

Planning your marketing automation strategy can seem overwhelming at first glance, but if you dedicate the time to enhance your usage of your marketing … Read More

 

This may seem obvious when you read it out loud:

Buyers only engage with content relevant to them!

So as marketers, we should be pushing the envelope on all fronts to give our target audiences exactly what they want; a Preference Center is the way to meet their expectations.

But what other benefits … Read More