Re-engagement campaigns are a hot topic at Definitive Results. That’s because re-engagement campaigns help you rekindle interest and interaction of inactive or disengaged customers—customers that you don’t want your business to miss out on.

I’ve already shared with … Read More

Like most businesses, you probably clean your lists routinely, removing inactive contacts to improve deliverability and engagement. But what if you could re-engage this audience before they’re out the door?

A re-engagement campaign is a great way to … Read More

When it comes to email marketing, our goal is to create connections between our audiences and our brands. Tracking and reporting are crucial in evaluating the performance of our marketing engine and improving our strategies.

Enter today’s topic: bot … Read More

We receive tons of emails every day—from colleagues, retail companies, newsletters, and more. So we know that as our clients start using automated email campaigns in their marketing efforts, they need to fight for attention. Email preference centers … Read More

Here’s the situation: There’s a big nurture campaign scheduled to launch in a few weeks. You’ve been tasked with creating the emails. You have everything you need for the emails: images, copy, and URLs.

The last thing … Read More

Once you’ve effectively planned and identified goals for your A/B testing emails, it’s time to start executing your tests. While running an A/B test can be fun, exciting, insightful, and rewarding, you can’t click send then immediately start analyzing the results. Ensure that your schedule provides enough time … Read More