Once you’ve effectively planned and identified goals for your A/B testing emails, it’s time to start executing your tests. While running an A/B test can be fun, exciting, insightful, and rewarding, you can’t click send then immediately start analyzing the results. Ensure that your schedule provides enough time … Read More
A/B testing is a great technique to optimize the emails you’re sending to your customers to improve open rates, click-through-rates, engagements, and, ultimately, conversions. However, effectively preparing for the A/B test is almost as important as the A/B test itself. When planning A/B tests, you should follow these best practices … Read More
Formulating new ideas for outbound email campaigns requires a great message, design, and creativity. What messaging strategies should you consider? Should certain channels be taken into consideration? Perhaps executing and tracking your campaign seems daunting?
Here are a few helpful tips to consider as you develop and execute your campaign.
1. Chart … Read More
Salesforce and HubSpot are two powerful platforms that, when integrated with one another, provide organizations with more comprehensive and automated capabilities. Think of it as having two of your best employees on a project instead of one. Connecting the two, however, doesn’t come without some challenges. Here are 5 common … Read More
Outbound email marketing remains a tried-and-true, inexpensive method to get eyes on your brand. And with a marketing automation platform, it’s easier than ever to build, deploy, and analyze the email communication medium. What should you consider to improve your email marketing goals? It’s the little details that count!
1. Use … Read More
We all have our New Year resolutions. If you go to a gym at the beginning of January, you’ll see how many people have vowed to exercise! As with diet and exercise, your marketing automation New Year resolutions shouldn’t just be a January fad.