You already know that utilizing the A/B testing procedure is critical in learning what increases deliverability, increases click-through rates, and decreases unsubscribes; but how exactly do you complete an A/B test?

The key to completing an accurate A/B test is to change one element of your email at a time. You … Read More

Gartner’s “Magic Quadrant for Digital Marketing Hubs” positions vendors within a quadrant based on their completeness of vision and ability to execute. Good news for all of you Eloqua users, Gartner has ranked Oracle as a Leader in its “Magic Quadrant for Digital Marketing Hubs.”

What is considered a Digital Marketing … Read More

Will you be attending the Oracle Marketing Cloud “Modern Marketing Experience 2015” event on March 31 – April 2 at the Venetian Hotel and Resort in Las Vegas? Yes, this year’s event is in Vegas!

This annual conference offers three days of best practices, training, … Read More

The latest meeting of the DC area Eloqua Users was held on Thursday, February 5, 2015 in Reston, VA. We had a wonderful turnout of around 50 Eloqua Users and Oracle staff all eager to share and learn from one another.

The event featured four quick-win presentations by local Eloqua users … Read More

Do you miss your favorite DR Divas and local Eloqua Friends? Do you want an afternoon out of the office (we won’t tell)? Feed your cravings by coming out Thursday, February 5 to mingle with Carly Schrager and other local Eloqua Stars at the DC Eloqua User Group … Read More

Who ya gonna call when you’re experiencing an “eloquirk”, seeking an Eloqua product question, or looking for best practice advice?

Eloqua’s Product Support phone numbers have been replaced as of January 12, 2015 by the Global Oracle Telephone Support Numbers. What do you need to know?

The new numbers:… Read More

A few of my favorite things…with Eloqua

The latest Oracle Eloqua release is happening now! If you haven’t noticed these changes in your Eloqua yet, you will see them by December 15. Here are the new release dates:

December 2, 2014 (POD2)
December 7, 2014 (POD3)
December 15, 2014 (POD1)

Don’t know what POD you’re … Read More

As a smart and savvy marketer, you were most likely an honor roll student back in high school (possibly even a nerd) and never experienced a suspension. Well don’t start now! If you’re a current Eloqua University student, learn how to … Read More

Video marketing can be a daunting prospect. There are so many elements to tackle – strategy, technology, content, budget, distribution. But with 50% of internet users watching business-related videos on YouTube at least once per week, video marketing should be creeping up everyone’s “to do list” for the New Year.

Here … Read More

It’s that time of year, everyone!  Fall has officially arrived, and we’re counting down the days until Thanksgiving.  If you haven’t already started thinking about how your team will tackle your holiday marketing, now’s the time!  We’re seeing some great tips and ideas for … Read More

We want to extend a huge thank you to Oracle for hosting another great Modern Marketing Tour event in DC last week!  The DR team and the DR Diva had such a great time seeing so many familiar faces and meeting … Read More

A recent post on the Eloqua blog highlighted a topic that we care about deeply – marketing data analysis.  As we’ve said before, when you are using a marketing automation platform, it’s easy to be overwhelmed by the amount of data at your fingertips.  However, using that data … Read More