In Part I of our marketing automation strategy planning series, we offered a few steps to set yourself up for success in leveraging your marketing automation tool. Now that we are in the final weeks of the year, with hopefully … Read More

We had a great time at the final DC Eloqua User Group meeting of the year on Tuesday, December 15!

The event featured several of our local modern marketing peers sharing their experience and goals with Eloqua. As the newbie … Read More

2016 is quickly approaching! It’s never too early to ensure a successful strategy for your marketing automation tool.  This is part 1 of a 2-part series on how to plan your marketing automation strategy.  The first important element to ensure marketing automation success is leveraging and optimizing the features of … Read More

Have you ever considered how the concept of the popular Facebook Timehop app could be applied as an effective strategy for email marketers? Marketing automation provides a powerful tool that allows marketers to capture consumer preferences and behaviors in real-time and use this information to promote relevant … Read More

Join us on Tuesday, December 15 for the final DC Area Eloqua User Group (EUG) meeting of the year! We’ll have several speakers across various levels of experience share their current progress and goals with Eloqua. We’ll also have interactive sessions where you can learn … Read More

Have you optimized your mobile marketing strategy for the upcoming holiday season?

Now is the time to make sure your website and marketing materials are optimized for mobile shoppers.  More and more consumers are using mobile devices for their shopping needs.  According to a 2015 DirectBuy infographic “82% of smartphone users … Read More

What an awesome time we had at the POV Lounge at the W in DC!  We enjoyed not only a great view of the city skyline on an unseasonably warm evening, but also networking with an excellent crowd! The panel included a diverse set of modern marketers, each with different … Read More

GoldieBlox is inspirational in many ways. As the mom of two girls, the product struck a chord with me.  But there’s more than the product showing my girls that engineering isn’t just for boys – the company has a great story…and … Read More

For anyone that was in a cave on October 21st and didn’t hear that it was the exact date that Marty McFly traveled to in Back To The Future. Many TV shows and articles were comparing the cool, futuristic things they showed in the movie to what we … Read More

Last week, our team had a chance to attend the Digital Summit DC and learn about the latest trends in digital marketing! The conference featured a variety of sessions highlighting best practices, emerging technologies, and innovative solutions to issues frequently faced by modern marketers across … Read More

What a great time we had at the Soho Beach House in Miami Beach!  Not only were the views of the ocean AND the city amazing but the crowd was great!  The evening started with 45 minutes of cocktails and networking, not to mention some delicious apps. Then the panel … Read More

Oracle’s Modern Marketing Mashup comes to Miami this week!  You don’t want to miss the great conversation, food and drink and great ocean views at the Soho Beach House this Thursday, October 8th. Please see the Oracle Modern Marketing Mashup website for full event details. … Read More