Oracle’s Modern Marketing Mashup comes to Miami this week!  You don’t want to miss the great conversation, food and drink and great ocean views at the Soho Beach House this Thursday, October 8th. Please see the Oracle Modern Marketing Mashup website for full event details. … Read More

Last month’s Insights article by McKinsey & Company highlights the importance of marketing operations in connecting and engaging with prospects and customers.

The article proposes 5 steps to achieve effective and efficient marketing operations:… Read More

What would you do differently if you could re-live your marketing automation implementation? The marketing execs surveyed in this recent article may be from “down under” but some things, like the challenges of implementing marketing automation platforms, cross the International Date Line! The … Read More

Do you hold your breath waiting for the latest technology, newest updates, or hottest new gadgets? Thankfully marketing automation is always progressing with new releases, new collaborations, and new products. CIO.com reported on “10 Cool Marketing Automation Startups to Watch” and we have to agree, … Read More

For many of us, email deliverability and sender reputation are thorns in our side. Even the most sophisticated marketers find it challenging to stay on top of ever-changing regulations and inconsistent ISP policies, as well as shifts in consumer preferences. For the current scoop on deliverability, check out … Read More

You’ve conquered email deliverability issues, but what about how the email actually looks in the inbox? According to the 2015 State of Marketing Survey by Salesforce.com, 73% of the marketers surveyed indicated that email remains the core marketing channel for their business, … Read More

Join us for the first ever DC Eloqua User Group Happy Hour next Thursday, July 23!

This will be an informal gathering with your local Eloqua peeps to talk program builder, cloud connectors or your latest CLR win. There will be no scheduled speakers or … Read More

Just like developing that face-to-face relationship with a friendly “hello”, marketers need to do the same by sending a welcome message. Not only is it a best practice, but it is one of the highest rated messages. Those who read a welcome message tend to read other messages at a … Read More

For those of us who weren’t able to attend this year’s Sirius Decisions Summit in Nashville, we found a great list of conference takeaways tweeted by Marilyn Cox, Director of Industry Marketing for the Oracle Marketing Cloud, and thought we’d highlight a few interesting … Read More

The latest meeting of the DC Eloqua User Group was held on Thursday, June 11, 2015 at the Triblio office in Reston, VA. We had a wonderful turnout of around 50 Eloqua Users and Oracle staff all eager to share and learn … Read More

Want to learn more about Eloqua Insight? Join us on Thursday, June 11 for the next DC Area Eloqua User Group (EUG) meeting. Nelson Ng, Senior Product Manager of Insight at Oracle, will present the roadmap for Eloqua’s reporting tool. … Read More

Definitive Results is packing our bags in preparation for next week’s Modern Marketing Experience (MME) in Vegas! Will we see you there? Look for a DR team member (spot us by our cool t-shirts) to learn how to enter for a chance to win a GoPro!

Our DR team members will … Read More