If you’re reading this blog post, you might be thinking of how to optimize (or start) your nurture strategy. You are certainly not alone! One of the biggest benefits of marketing automation is the ability to deliver the right content to the right contacts, at the right time. Nurturing leads, … Read More
So as marketers, we should be pushing the envelope on all fronts to give our target audiences exactly what they want; a Preference Center is the way to meet their expectations.
Running a 501(c) (3) non-profit organization is certainly not easy: multiple stakeholders (executive, board members, donors, recipients), constant oversight of resource allocation, and a never-ending battle to prove your worth to the public. History teaches us what criticisms are flung at you … Read More
Has your company decided it’s time for people to go back to the office? What does that look like? Desks further apart? Briefer in-person meetings? Alternating work schedules with a co-worker to limit capacity in the office? Depending on your state, even gyms are beginning to open!