Blog

Do you miss your favorite DR Divas and local Eloqua Friends? Do you want an afternoon out of the office (we won’t tell)? Feed your cravings by coming out Thursday, February 5 to mingle with Carly Schrager and other local Eloqua Stars at the DC Eloqua User Group … Read More

Who ya gonna call when you’re experiencing an “eloquirk”, seeking an Eloqua product question, or looking for best practice advice?

Eloqua’s Product Support phone numbers have been replaced as of January 12, 2015 by the Global Oracle Telephone Support Numbers. What do you need to know?

The new numbers:… Read More

A few of my favorite things…with Eloqua

The latest Oracle Eloqua release is happening now! If you haven’t noticed these changes in your Eloqua yet, you will see them by December 15. Here are the new release dates:

December 2, 2014 (POD2)
December 7, 2014 (POD3)
December 15, 2014 (POD1)

Don’t know what POD you’re … Read More

As a smart and savvy marketer, you were most likely an honor roll student back in high school (possibly even a nerd) and never experienced a suspension. Well don’t start now! If you’re a current Eloqua University student, learn how to … Read More

Video marketing can be a daunting prospect. There are so many elements to tackle – strategy, technology, content, budget, distribution. But with 50% of internet users watching business-related videos on YouTube at least once per week, video marketing should be creeping up everyone’s “to do list” for the New Year.

Here … Read More

It’s that time of year, everyone!  Fall has officially arrived, and we’re counting down the days until Thanksgiving.  If you haven’t already started thinking about how your team will tackle your holiday marketing, now’s the time!  We’re seeing some great tips and ideas for … Read More

We want to extend a huge thank you to Oracle for hosting another great Modern Marketing Tour event in DC last week!  The DR team and the DR Diva had such a great time seeing so many familiar faces and meeting … Read More

A recent post on the Eloqua blog highlighted a topic that we care about deeply – marketing data analysis.  As we’ve said before, when you are using a marketing automation platform, it’s easy to be overwhelmed by the amount of data at your fingertips.  However, using that data … Read More

Often there is a perception that marketing automation systems give your marketing efforts a robotic or mechanical vibe. (Think Robodial!) But a great article on the B2C blog details why MA systems help you achieve the exact opposite, by adding a human element to your customer interactions without … Read More

Most of the DRs work remotely, and although it can sometimes be tough to communicate in business hours (our team meetings span 15 time zones!) it always reminds us of how technology has brought us closer together.
Given our global outlook, it occurred to us that it would be interesting to … Read More

The world is changing and we, as marketers, know this best. Some critics have touted that email is dead or dying, but the numbers are telling us otherwise. The fact is, email is still in its prime and doesn’t look like it’s going anywhere. What is changing, however, is where … Read More

Are you having trouble selling the benefits of a Marketing Automation system to your management team, because you are already using a CRM system? A recently-released white paper from Marketo addresses some common problems that CRMs can’t solve on their own, and describes the benefits of combining CRM … Read More