You’ve conquered email deliverability issues, but what about how the email actually looks in the inbox? According to the 2015 State of Marketing Survey by, 73% of the marketers surveyed indicated that email remains the core marketing channel for their business, … Read More

Join us for the first ever DC Eloqua User Group Happy Hour next Thursday, July 23!

This will be an informal gathering with your local Eloqua peeps to talk program builder, cloud connectors or your latest CLR win. There will be no scheduled speakers or … Read More

Just like developing that face-to-face relationship with a friendly “hello”, marketers need to do the same by sending a welcome message. Not only is it a best practice, but it is one of the highest rated messages. Those who read a welcome message tend to read other messages at a … Read More

For those of us who weren’t able to attend this year’s Sirius Decisions Summit in Nashville, we found a great list of conference takeaways tweeted by Marilyn Cox, Director of Industry Marketing for the Oracle Marketing Cloud, and thought we’d highlight a few interesting … Read More

The latest meeting of the DC Eloqua User Group was held on Thursday, June 11, 2015 at the Triblio office in Reston, VA. We had a wonderful turnout of around 50 Eloqua Users and Oracle staff all eager to share and learn … Read More

Want to learn more about Eloqua Insight? Join us on Thursday, June 11 for the next DC Area Eloqua User Group (EUG) meeting. Nelson Ng, Senior Product Manager of Insight at Oracle, will present the roadmap for Eloqua’s reporting tool. … Read More

Definitive Results is packing our bags in preparation for next week’s Modern Marketing Experience (MME) in Vegas! Will we see you there? Look for a DR team member (spot us by our cool t-shirts) to learn how to enter for a chance to win a GoPro!

Our DR team members will … Read More

Are you heading to MME in Vegas or wishing you were attending? Come join us on Thursday, April 16 for a DC Area Eloqua User Group (EUG) meeting. We’ll have presenters recap what they learned at MME and provide a summary of … Read More

The Canadian Radio-television and Telecommunications Commission (CRTC) penalized Compu-Finder $1.1 million on March 5, 2015 under Canada’s Anti-Spam Legislation (CASL). The CASL investigated at least four separate complaints during July 2, 2014 (remember the law went into effect on July 1, 2014) to September 16, 2014 which states Compu-Finder allegedly … Read More

When you’re a modern marketer, a new release update can feel like Christmas morning! We are unwrapping the gifts from the latest update, Version 469, which was completed this past week for all pods. Learn about the new features and enhancements:

Campaign Canvas:

Add contacts to a cloud step on the campaign … Read More

Maybe you noticed more than just a server change when Topliners updated in February. We’ve compiled a few tips to help you navigate the new Topliners.

Topliners now utilizes the Oracle Single Sign On (SSO) which is the same login you use to access MyOracle Support.

How to locate your groups
The best … Read More

You already know that utilizing the A/B testing procedure is critical in learning what increases deliverability, increases click-through rates, and decreases unsubscribes; but how exactly do you complete an A/B test?

The key to completing an accurate A/B test is to change one element of your email at a time. You … Read More